MY MISSION
Most sales teams lose deals not because their product isn’t strong, but because they never uncover what truly drives their buyers. I help corporate sales teams break free from the old cycle of pitching and pushing, and instead master the art of asking the right questions, connecting on a deeper level, and building trust that closes business. Through my signature programs — Questions That Close, The 90% Advantage, and The Connection Code — I equip teams to sell smarter, shorten sales cycles, and create client relationships that last. My brand is about transformation: shifting salespeople from order-takers into trusted advisors who win more business and change the way their companies grow.
Meet Kathy
Kathy Walterhouse is known as The Professional Rule Breaker — a dynamic sales strategist and speaker who has sold close to a billion dollars. Yes a billion with a "Billion". Her philosophy is simple: sales success doesn’t come from pushing harder, it comes from uncovering what truly drives your buyers and connecting with them on a deeper level.
With decades of experience leading high-performing sales teams and winning in competitive markets, Kathy has built a reputation for transforming how organizations think about selling. She is the creator of powerful, results-driven programs including Questions That Close, The 90% Advantage, and The Connection Code — each designed to help corporate sales teams shorten sales cycles, build trust faster, and win more business.
As the host of The Professional Rule Breaker Podcast — ranked in the top 5% globally — Kathy has interviewed entrepreneurs, leaders, and innovators from around the world, further cementing her voice as a thought leader in breaking old sales patterns and creating new paths to success. She has also been featured on ABC and in Business Mind Magazine, amplifying her reach as a recognized authority in sales transformation.
Kathy’s clients describe her as “dynamic, brilliant, and passionate” — qualities that shine through in every keynote and workshop she delivers. Whether delivering insights drawn from her experience in the boardroom with executives or engaging a large audience, Kathy leaves participants inspired, equipped, and ready to transform the way they sell.
Kathy's Talks
Questions That Close
Unlocking the Secrets to Sales Success (Keynote)
Most salespeople lose deals not because they lack skill, but because they ask the wrong questions. In this powerful keynote, Kathy Walterhouse reveals how the smartest sales teams flip the script by listening more and pitching less. Attendees will learn her proven “Why Funnel” questioning framework, discover how to build instant trust, and walk away with actionable techniques to uncover what truly drives their buyers. This session inspires participants to stop selling on the surface and start asking the questions that actually close deals.
The 90% Advantage
Buyers Workshop
Up to 90% of sales conversations never reach the deeper motivations that actually drive buying decisions — and that’s where business is won or lost. In this interactive program, Kathy Walterhouse introduces The 90% Advantage Framework, a powerful method for going beyond surface-level conversations. Participants will learn how to uncover hidden motivations, shorten sales cycles, and build lasting client relationships by truly understanding their buyers. This talk equips teams with practical tools they can apply immediately to sell smarter, win faster, and consistently outperform their competition.
The Connection Code
Turning Conflict into Connection and Chaos into Calm (The Next Step)
In sales, the toughest moments often come when clients push back, objections surface, or conversations turn tense. Many sales professionals either freeze up or push harder — and lose the relationship in the process. The best, however, know how to disarm resistance, redirect conflict, and turn those difficult conversations into opportunities for connection and trust. That’s the heart of The Connection Code.
Drawing from her track record of turning angry customers or difficult prospective customers into loyal advocates, Kathy Walterhouse teaches how to stay calm under pressure, interrupt destructive patterns, and guide conversations toward solutions.
Participants will learn how to:
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Disarm objections without defensiveness.
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Shift conflict into collaboration by focusing on solutions.
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Build trust in the moments that make or break deals.
This program equips sales executives to win more business by creating calm, confidence, and connection when navigating their most high-stakes client relationships.
"Kathy’s level of knowledge in understanding how to take your sales skills, people skills and communication skills and business to the next level is simply next level and you can see why they call her the Billion Dollar Sales Lady. She is definitely someone I would work with again and again."
